Don’t overthink competitor research, it’s not about spending hours on spreadsheets or stalking every move your rivals make. It’s about getting the real info, fast, so you can position yourself where it matters and snag the sales.
Start by finding your actual competitors. Google the main service or product you offer and see who pops up. Check their social feeds, read their reviews, and look at their websites. Take notes on what stands out, pricing, messaging, offers, and customer complaints.
Make a simple list: What are they doing better than you? Where are they dropping the ball? What’s pissing off their customers (low ratings, bad reviews, complaints in the comments)? Focus on the gaps. If their clients are whining about slow responses, promise fast support. If their pricing is confusing, make yours crystal clear.
Don’t just copy, find the weak spots and attack there. Peep their social proof, what kind of testimonials or case studies do they brag about? If you can beat those results or show a different angle, highlight it in your own pitch.
Do this quick scan once a month. You’ll always know where you stand, what’s changing, and how to stay one step ahead.
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