Here’s some real talk: if you don’t know exactly who your ideal customer is, you’re basically throwing shit at the wall and hoping someone buys. Trying to sell to “everyone” means you’ll close almost no one. The secret is to get ultra-clear on who actually wants, and will pay for, what you offer.
Start with the basics. Ask yourself: Who gets the most value from what I’m selling? Who actually needs it, and who’s ready or able to pay? Think about your happiest customer (real or imaginary). Are they young, old, business owners, parents, side-hustlers, students? What problems do they have that your product or service solves?
Don’t just guess, look for proof. If you’ve sold even a few times, check who bought and why. If you’re starting from zero, ask people in your network who match your guess. Find the patterns: age, job, interests, pain points, the words they use when talking about their problems.
Once you’ve got a picture of your ideal customer, speak straight to them in your marketing. Use their language, call out their struggles, and show how you’re the answer. Not everyone will relate, and that’s perfect. You want to be a magnet for your best fit, not background noise to everyone else.
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