If you can’t spot when someone’s ready to buy, you’re leaving stacks of cash on the table.
Buying signals are the clues customers drop, sometimes obvious, sometimes subtle, that they’re interested and ready to move forward. Miss these signs, and you’ll either come on too strong (and scare them off) or play it too cool and watch them walk.
How do you catch these signals? Start by paying attention to questions about specifics: “How soon could we get started?” “Does this come in blue?” “What does the onboarding process look like?” Curious customers are usually close to buying. If they ask about price, contract length, or guarantees, that’s another green light.
Physical cues matter too, think nodding, leaning in, or getting more animated. Even in DMs, look for quick replies, more detailed questions, or “what if” scenarios.
When you spot a buying signal, don’t just keep talking. Respond with action. “Sounds like you’re interested in getting started, want to see how it could work for you?” or “I can send the contract over so you have everything you need.” Make it easy for them to take the next step.
The trick is not to freeze or back off when you sense buying signals. Step in confidently and guide them toward the close.
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