Here’s the deal: if you want to close more deals, you need to actually give a shit about your customers. Sales isn’t just about pushing products or services, it’s about understanding what the person across from you is really feeling, fearing, or hoping for. That’s where empathy comes in.
Most wannabe salespeople listen just enough to talk about themselves. Don’t be that person. Real empathy means shutting up, tuning in, and paying attention to what your customer actually says, and what they don’t say. Listen for the struggles, motivations, and even the doubts hiding beneath the surface.
Ask better questions. Go beyond “What’s your budget?” and dig into “What’s really holding you back?” or “What would a win look like for you right now?” When you show customers that you care about their goals, not just your commission, they drop their guard and actually start to trust you.
Respond with understanding. If a client says they’re stressed about choosing the wrong solution, don’t bulldoze them. Say, “I get it. Making a bad call sucks, and nobody wants that. Let’s figure out the best path together.” That one sentence can flip the whole room.
Empathy isn’t weakness. It’s the secret weapon that turns casual chats into loyal buyers. Want to go deeper and learn the real techniques top closers use to make people feel seen, heard, and ready to buy? The Pro tier has advanced tactics for reading emotions, guiding conversations, and using empathy to absolutely dominate your market.
You’re about to see sales in a whole new light.
