Here’s why most people can’t sell for shit, they never bother to actually understand their customers. You’re guessing at what they want, spitting out generic pitches, and hoping something sticks. But customers can smell that you don’t really get them, and nothing turns them off faster.
You have to stop assuming and start listening. The real juice in sales comes from knowing your customer inside and out. What keeps them up at night? What are they desperate to fix? What have other solutions failed to deliver for them? If you can answer those questions, you can tailor your offer so perfectly they’d feel stupid saying no.
How do you get this info? Ask real questions. Do short surveys. Jump on Zooms or calls with prospects and shut up long enough to let them talk. Dig through forums and social media where your people hang out. Take notes every time someone mentions a pain point or problem, they’re handing you the keys to your next deal.
When you understand your customer, you stop guessing and start connecting. Your messaging hits harder. Your offers get snapped up. You build loyalty, not just one-off sales.
Want to go deeper and learn how top closers build customer profiles, create “cheat sheets” that turn conversations into gold, and use psychological tactics to predict what customers want before they even say it? The Pro tier is waiting with all that and more. This is where your sales game levels up for real.
