Stop blending in with the noise. If you can’t tell someone, in ten seconds, why they should pick you over anyone else, you’ll disappear. The secret weapon? A strong Unique Selling Proposition (USP). It’s the clear, no-bullshit reason people buy from you instead of your competitor. Without one, you’re just another face in the crowd.
Start by asking, “What do I offer that nobody else does, or what do I do way better than everyone else?” Maybe it’s speed. Maybe it’s price. Maybe it’s your insane quality, your killer guarantee, your personal approach, or something you hate about your competition that you do totally differently.
Don’t fall for vague garbage like “We care more” or “We go the extra mile.” Everyone says that. Your USP needs to be specific, bold, and instantly clear. For example: “Logos delivered in 48 hours, or you don’t pay.” Or “Personal fitness plans for new moms delivered via text, no gym required.”
Once you have it, keep it everywhere, your website, your Instagram bio, your pitches, your emails. Your USP becomes the filter for everything you do. The clearer it is, the more you attract people who want exactly what you offer.
Want to dig up what truly makes you unique, craft a USP that punches through the noise, and get proven formulas to outshine your competition, even if you’re brand new? The Pro tier hands you the step-by-step tools to make your business unforgettable.
