Let’s face it: picking your price is where most people freeze. You want to charge enough to make real money, but you’re scared if it’s too high, nobody will buy. Set it too low and you look desperate, or worse, you work your ass off for scraps.
Setting the perfect price isn’t just a lucky guess. It’s about understanding your real value, your customers, and the market. Here’s how to break it down:
First, nail your costs. Know exactly what it takes, in time, materials, or effort, to deliver your product. If you’re not covering costs plus a healthy profit, you’re sinking yourself before you start.
Next, look at your ideal customers. What do they actually value? Are they looking for the cheapest option or do they want real results? If you know you’re bringing the goods, don’t be afraid to charge for it. People respect what costs more, if it’s worth it.
Study competitors, but don’t blindly copy. If you can deliver more value, charge more. If not, you need to either step up or find another angle.
Test your price. Start where you’re confident but not comfortable. If people bite without hesitation, raise it. If they balk, get feedback and fine-tune. This is how real pros dial it in.
Want to get the exact pricing formulas, psychology tricks, and test methods the top sellers use to maximize profits without scaring off dream buyers? The Pro tier lays it all out, step by step. You’ll never be scared to set your price again.
