Listen up, thinking your business is too unique or “so much better” than the competition is a rookie mistake that will fuck you over fast. Too many beginners assume they’ve found some secret sauce, so they ignore what others are doing. But the harsh reality? If you don’t know your competitors inside and out, you’re setting yourself up to get blindsided and outplayed.
Your potential buyers are comparing you to other options every single day. If you don’t understand how you stack up, you can’t position yourself as the obvious choice. Maybe your product really is better, but if you can’t clearly explain why you’re different and why you’re worth the money, nobody’s listening.
Start by doing your research. Stalk your competitors’ websites, social media, and offers. Figure out their strengths, but also where they’re dropping the ball. Maybe they respond faster. Maybe they have better testimonials. Maybe they suck at customer service. You need to know it all.
When you can confidently say, “Here’s what the others do, and here’s where I blow them out of the water,” you sell with power. It’s not about bashing anyone, it’s about knowing the battlefield.
Want the step-by-step playbook for competitive analysis, real-world positioning tactics, and the mindset that keeps you sharp (even if you’re just starting out)? The Pro tier shows you how to outthink the market and win way more deals, even against players with more resources. Get ready to stop guessing and start dominating.
