If the basic tier just got you to tear up that useless 20-page deck and finally put something real on paper, this Pro tier is about building a one-page plan that actually drives your business forward, whether you’re freelancing, starting a side hustle, or going all-in as a first-time founder. This is the step-by-step guide that turns your brain dump into a ruthless, money-making action map.
Let’s destroy the myth, complicated business plans don’t mean shit if you’re not using them. You need a single page that forces you to move fast, stay focused, and adapt. This isn’t about pitching investors, it’s about guiding your hustle every damn day.
Step 1: Laser-Focused “Why” and “What”Open by writing the core of your business in one or two killer sentences. This is your elevator pitch, but even shorter, written in your own words. Who are you helping? What’s the big-ass problem you’re solving? How do you solve it? Example: “I help busy solo creators land clients without paid ads using simple IG strategies.” Cut every word that doesn’t hit hard. Read it back, would your ideal customer instantly get it? If not, tighten it.
Step 2: Define Your 90-Day GoalsForget the five-year fantasy. What three results do you want to see in the next three months? Make them real and measurable. Wrong: “Grow my audience.” Right: “Get 250 real followers who DM me.” Wrong: “Make money.” Right: “Land three paid gigs at $500+ each.” Nail your targets. This clarity gives you something to chase and a way to track if your plan is working, or if you’re just spinning your wheels.
Step 3: Offers & Pricing That Don’t SuckYou don’t need a menu. You need the money-maker. Pick your main offer, product, service, or gig, and put a price on it. Example: “1:1 coaching for $200/session.” Don’t overthink what-ifs. Pick what you can sell now. List any bonuses or upsells if you’ve got them, but don’t drown yourself in “someday” ideas. Keep it lean. You can always tweak later.
Step 4: How You’ll Actually Get Customers (Marketing Moves)Here’s where most plans die, people list a hundred vague marketing moves and end up doing none. Instead, pick two or three channels you can own. For solo hustlers or beginners, this is usually social (Instagram, TikTok, LinkedIn), DMs, or your own network. Write it clearly: “3 IG value posts a week,” “2 DMs a day,” “1 email to my network every Friday.” Don’t write “run ads” or “create a newsletter” if you’re not ready or willing. Keep it so simple you have zero excuses.
Step 5: Weekly Non-Negotiable ActionsDecide on 3, 5 moves you will do every single week, no matter what. Example:DM 10 prospectsPost 2 carousels showing client resultsRecord and share 1 short video with a free tipThese are your must-hits. Busy? Tired? You do these anyway. This is what keeps your plan from turning into another pile of bullshit. The reps = results.
Step 6: Track & Adjust, Weekly Check-InDon’t just write the plan and let it collect dust. Every week, look at your page and ask:Did I hit my non-negotiables?Did my efforts lead to conversations, sales, or at least new leads?What flopped? What worked?If something isn’t landing, change your approach right there. Being a solo hustler means nothing’s set in stone. Fast feedback beats endless planning every time.
Pro Hacks for Maximum ImpactStick it where you see it daily: Print, pin, or make your plan your phone wallpaper. If it’s out of sight, it’s dead.Share with someone: Accountability supercharges action. Tell a friend, a peer, or someone in your circle what you’re aiming for.Don’t wait for perfect: Your first plan will be rough. Who cares? Action first, polish later.Reverse engineer cash: Start by deciding how much you want to make, then plan backwards. Want $2K? How many sales does that actually take?Celebrate and course-correct: Every small win proves your plan works. Every fail is data. Adjust in real-time.
Example: One-Page Business Plan LayoutWhat I Do: “I design simple Shopify stores for new ecomm owners so they can start selling in 7 days.”90-Day Goals:Land 5 paid store buildsGet 3 video testimonialsHit $2,500 in revenue
Main Offer: “Full Shopify setup: $700 flat fee. Bonus: One-week post-launch support.”
How I’ll Get Customers:DM 5 people/week from ecomm Facebook groupsInstagram stories 3 times/week with tips and offersEmail every past web client about the new offer
5. Weekly Actions:5 DMs3 IG stories1 emailShare 1 client win
Stay Ruthless, This Page is SacredIf it’s not on the page, it’s not a priority. Ditch every other idea until you nail what’s in front of you. The best business builders win not by doing more, but by doing what matters, over and over.
Stick with Pro and you’ll get plug-and-play templates, video walkthroughs, and battle-tested real business plans for every kind of hustle, freelancing, product launches, coaching, you name it. You’ll see exactly how different folks go from blank page to bank deposit, without wasting a second on useless planning. This isn’t just a theory, it’s the real playbook for anyone hungry to get results, whether you’re brand new, solo, or ready for that next big leap.
Dump the “business fantasy” and start building what moves money, fast. This is how you turn your ideas into income.
