If the basic tier finally made it click that chasing “everyone” leaves you with nothing, the Pro tier is your master course in figuring out not just who your ideal customer is, but exactly where to find them, how to connect, and how to make them feel like you’re the answer they’ve been waiting for, even if you’re starting from zero and have no marketing background.
Let’s break it down, step by step, with zero jargon.
Don’t be vague. Choosing “every business owner” or “anyone who wants to get fit” is a rookie move. Instead, zoom in. Are you helping local restaurant owners who need more foot traffic? Side hustlers tired of the 9,5 grind? Busy moms who want quick meal plans? Write it out: “My ideal customer is a [specific group] who struggles with [specific problem] and wants [specific result].”
Example: “I help busy freelance designers who feel overwhelmed with finding new clients and want a steady flow of quality leads every month.”
Imagine you’re stalking, no, studying, your ideal buyer’s life. Where do they hang out? What social media do they use? What podcasts do they listen to? What are their daily pains and frustrations? If you have customers already, message them and ask: “What was happening in your life before you found me?” Get those raw answers. The more personal, the better.
If you don’t have customers yet, find people online in groups or forums who talk about your niche. Lurk. See what questions pop up over and over. Steal their exact words for later, they’re gold.
People don’t buy unless they’ve got a problem that stings. Dig until you find the pain that keeps your ideal customer up at night. Maybe it’s worrying about paying bills, getting healthier before a big event, or finally quitting a job they hate. If you can name the pain better than they can, you instantly have their attention.
Don’t be afraid to get real: “Sick of staring at your inbox and seeing no replies? Wondering if you’ll ever land a client that pays what you’re worth?” That’s how you stand out.
What does your ideal customer want their life to look like? More free time? More money? Less stress? Whatever it is, say it out loud. “Imagine booking clients who chase you down instead of begging for scraps.” Your message should tie their pain to their dream outcome, and your offer should be the bridge.
Here’s a power move: write two lists. One for your “hell yes” traits, the people you actually want to work with. Age, budget, values, attitude, whatever matters to you. Then write your “hell no” traits, the red flags or dealbreakers. The more you use this filter, the less time you’ll waste on people who drain your energy and never buy.
Don’t just blast content everywhere and hope for the best. If your people love Instagram, double down there. If they’re on Reddit, join the right subs. If they go to local meetups, show up. Put your message where your ideal customer is already hanging out.
Lose the fancy slogans and industry speak. Use the exact words your customer uses to describe their struggles and goals. If your ideal client says, “I’m swamped and don’t know where to start,” use that. Don’t say, “Optimize your productivity with my time management solution.” Be real, “Let’s end the chaos and get you back in control.”
You’re not going to nail it perfectly on the first try. No one does. Test out different posts, messages, or offers and see who bites. Run polls, ask questions in stories, and tweak your approach based on what gets the most replies or sales. The market tells you if you’re aimed right or way off.
Once you’ve found your people, show you get them. Share wins from people just like them. Post before-and-afters, testimonials, or even your own story of struggle and success. Teach for free so they see you as a problem solver, not another spammer.
Every time you close a sale or get a DM, go back and ask: Did this customer fit my “hell yes” list? What did they say that told me they were a perfect match? Use those clues to make your next message even sharper.
For solo hustlers and anyone starting out, this process is fucking gold. You don’t need a big budget or fancy tools. You need a notebook, a phone, and a willingness to pay attention. If you’re overwhelmed, pick ONE trait to focus on (like “stressed freelancers who hate cold calling”) and build from there. Quality beats quantity every time.
In the Pro tier, you’ll get fill-in-the-blank worksheets, deep-dive customer interview scripts, my private swipe file of targeting messages, and real-world case studies from people who nailed their niche and went from ignored to in demand, fast. You’ll see exactly how the top sellers narrow down, find, and close their dream clients.
If you’ve felt lost or like you’re shouting into the void, that ends here. Get laser-focused, learn the habits that make targeting automatic, and finally watch your sales skyrocket. Your perfect buyer is out there. The Pro tier is where you finally learn to find them, speak to them, and win them, every damn time.
