If you read the basic tier, you’re already clear: boring product descriptions make wallets snap shut. If you want to turn browsers into buyers, you need to ditch the lifeless specs and create copy that seduces, solves, and sells. Welcome to the Pro tier, where we break down how to write product descriptions that move product, and move people to action, across any platform and for any offer.
Let’s start with the psychology: people buy with emotion first. Logic comes later, maybe. Your description’s first job is to make someone feel something, then give them the info to justify buying. If you skip the emotion, you’re fighting an uphill battle.
So how do you trigger that hit? Start by knowing exactly who you’re talking to. Who is your ideal customer? Are they hustlers, parents, outdoor junkies, side-giggers, beauty fanatics? Write with their language, struggles, and dreams in mind. The description for a camping stove shouldn’t sound like the same person selling luxury watches. For the camper, it’s “Fire up a hot meal in the wild in under two minutes, no more choking down cold beans.” For the watch lover, it’s “Turn heads and run your day with the last timepiece you’ll ever need.”
Next, lead with the benefit, not the feature. “Stainless steel” doesn’t excite anybody, but “Never worry about rust or stains, even after years of adventure” does. Paint the end result. How will this product make their life easier, cooler, smoother, more fun, safer, or richer? If you’re unsure, list out every feature, then ask “So what?” until you hit the benefit.
Don’t be afraid to get gritty or bold. If your customer is a no-bullshit solo hustler, write like you talk to a friend who’s tired of fake promises. “Sick of planners you abandon after a week? Here’s one so dead simple you’ll actually use it, and you’ll get more done by Friday than most people do all month.”
Storytelling is king, even in a handful of sentences. Instead of a checklist, give them a slice of life: “Imagine rolling out of bed and brewing the freshest coffee you’ve ever tasted without ever touching a complicated button, because mornings shouldn’t be a hassle.” Now you’re making them want the experience, not just the item.
Use sensory words and active verbs. “Soft,” “crushing,” “crisp,” “snaps shut,” “glides,” these put people in the moment. Flat adjectives like “nice” or “great” are lazy. Make them taste, feel, see, or hear the reason your product rocks.
Address objections preemptively. New buyers are always a little skeptical. If size is a concern, drop in, “Fits in your back pocket, no more hauling a backpack just for lunch.” If price is higher, justify it: “Invest once, never replace it again. Built to outlast every cheap copycat.” Transparency builds trust and kicks objections in the teeth before they kill sales.
Bullet points? Hell yes, but do them right. Each bullet should hit a pain or promise a gain:
Social proof closes deals. Drop in a mini-testimonial: “I’ve never had a wallet last this long, and it looks brand new after a year. —Mike R.” If you don’t have reviews yet, use “Join hundreds who’ve upgraded…” or “Trusted by top (industry/job/fans).” People trust crowds.
Scarcity and urgency work, honestly. Let them know if stock is low, or if there’s a deadline: “Only 14 left, shipping tonight.” “Order by midnight for free bonus pack.” Don’t fake it, though; if you lie, you’ll get fucked by bad reviews and nobody will believe you again.
Call to action is the finisher. Don’t wimp out with “learn more.” Use strong, clear verbs: “Grab yours now.” “Get instant access.” “Start waking up happy.” The CTA should feel like a step toward a better life, not just a transaction.
Don’t forget mobile and flow. Most people read product descriptions on their phones, not laptops. Keep paragraphs short, sentences snappy, and don’t bury the punchlines in a wall of text.
Mix in personality. You don’t have to sound like a robot. If your brand is edgy, swear a little. If you’re playful, crack a joke. If you’re all about performance, keep it sharp. People buy from brands they vibe with.
Before you publish, read your description out loud. If it sounds flat, rewrite. If you’re bored, your buyer’s already gone.
For those selling services or intangibles (coaching, consulting, digital downloads), make the invisible, visible. “Download my toolkit and shortcut the bullshit, less overwhelm, more money, all in three clicks.” “Book a call and get actual answers, not another generic checklist.”
Even if you’re brand new, document your first wins: “My first client doubled her sales in 30 days with these templates.” No story yet? Flip it: “Launching this for founders tired of getting ghosted by prospects.”
Test, tweak, and test again. Use your analytics—are people clicking “buy”? Where do they bounce? Switch up headlines, swap out CTAs, test benefits against features. The best descriptions are always evolving.
With Pro tier, you get access to winning templates, split-tested copy examples, swipe files from best-selling brands, and breakdowns of what works (and why). Learn how words can turn a maybe into a hell yes. If you’re ready to write product descriptions that put money in your pocket, not just words on a page, this is your secret weapon.
Now get out there and write some copy that actually fucking sells.
