Article 34: How to Follow Up Effectively After Networking Events

The basic tier just showed you how simple, fast follow-up turns awkward handshakes into real connections. But here’s where you take that first wave of “nice to meet you’s” and turn them into a powerhouse network, loyal allies, and even paying clients. The Pro tier is about systemizing follow-up so you never lose a golden contact, and every introduction becomes a doorway to new deals and opportunities.

Step 1: The Immediate Follow-UpYou have a 24-48 hour window after any networking event to turn a stranger into someone who remembers you. Strike while the memory is fresh. The goal here isn’t to pitch or ask for anything, it’s to show you were paying attention and that you’re not just another schmoozer. Your subject line or DM should be specific. Examples:

  • “Great meeting you at [Event Name], still thinking about your project!”
  • “Had to follow up after [specific joke, topic, or lesson].” Use their actual name and remind them where you connected (especially if it was a big event).

Step 2: Personalize Like a ProDon’t send generic “nice meeting you” spam. Reference something unique from your chat, even if it was random. “Still laughing at your story about closing deals from your garage,” or “Loved swapping marketing fails, makes the grind more human.” This proves you listened (90 percent of people don’t) and immediately puts you top-of-mind.If you promised to share a resource, intro, or link, send it right in your first message. Delivering on what you said is a subtle signal that you’re reliable. Reliability is rare, and it’s what turns acquaintances into respect (and later, into business).

Step 3: Avoid the Pitch—Add Value FirstHuge mistake: pitching in your first follow-up. People have their guard up after events. Start with a thank you and a simple value-add. This could be a book recommendation, a relevant article, or a quick “Hey, if you ever need a soundboard for X, let me know.” Show you’re here for the relationship, not just a sale.

Step 4: Suggest a Simple Next StepMake it low-pressure. “Would love to keep in touch, are you open to grabbing a virtual coffee next week?” or “Can I add you on LinkedIn?” If you met someone you want to collaborate with, propose something easy: “No rush, but when you’re working on [project], I’d love to riff with you.”Low-stakes invitations make it easy to say yes and keep the momentum going.

Step 5: Organize Your New ContactsDon’t rely on your memory. Use your notes app, spreadsheet, CRM, or even a piece of paper. Jot down who you met, what you talked about, and potential next steps. Set follow-up reminders. Real relationships don’t happen by accident, you need a system.

Step 6: Stay Top of Mind Without Being AnnoyingMost people drop the ball after the first message. You want to be the one person who stays relevant, months after everyone else gets forgotten. Set reminders to check in every 4-6 weeks. This isn’t “just checking in” spam, bring a reason. “Saw this article and thought of you,” “Saw your post, huge congrats,” or “Thought about your advice for X and tried it, worked like a charm.” Be real, be specific, and always add value or curiosity.

Step 7: Become a ConnectorThe fastest way to get people to remember you? Introduce them to someone valuable in your circle. “You should meet [Name], you’re both tackling similar projects.” When you help others win, you become the center of your network. People trust and remember connectors, and the goodwill comes back tenfold.

Step 8: Leverage Content and Social ProofIf you create content (even if it’s just LinkedIn or Instagram posts), tag your new contacts when it makes sense. “Great convo with @name at [event] got me thinking about…” Or reference their insight in your post. This not only keeps you on their radar but also taps you both into each other’s audiences, pure networking fuel.

Step 9: Escalate When It Makes SenseNot every contact is going to become your new best friend or client, but when you feel real interest or chemistry, take things up a level. Suggest a 1-on-1 call, Zoom collab, or even working together on a project. Mention what you can offer, what you admire about their work, or mutual benefits. The confidence to escalate separates people who network for sport from those who turn connections into cash.

Step 10: Track Wins and ReflectEvery month, review your follow-ups:

  • Who became a new friend?
  • Who went quiet?
  • Who turned into a partner, referral, or client? Refine your approach based on real data. Notice what messages got replies, what created momentum, and what flopped. Improve your script, your timing, and your value with each round.

Bonus: Handle the UnresponsiveNot everyone will answer you. Don’t take it personally. Circle back in a couple weeks with a no-pressure touch: “Hey, not sure if you saw my last message, either way, hope things are rolling for you. Let’s stay in touch.” Sometimes people come back months later when you’re the only one who didn’t disappear.

For Solo Hustlers and BeginnersDon’t feel like you need a giant network or a perfect pitch. Your power is in staying real and consistent. Even one or two solid new relationships each month can totally change your business. Focus on being memorable, helpful, and quick to follow up, you’ll lap the people who are “too busy” to do it.

Stay in the Pro tier and get master follow-up scripts, timing workflows, templates for every platform, and creative ways to build real momentum from every event, online or off. You’ll never let a valuable contact slip through your fingers again. Make your network your net worth and watch opportunities multiply faster than you ever thought possible.